Growth needs courage to change
The familiar or the new? Security or change? Standstill or growth? People move permanently in this field of tension. On the one hand, there is the familiar, which provides stability, routines and processes whose sequence is familiar - on the other hand, there is the new, which lies ahead and holds opportunities. You long for one and cling to the other. Wanting to grow, but not wanting to change.
But growth without change is impossible. This applies to both people and companies.
The desire for growth is great - but so is the fear of the uncertain. Let's keep in mind: Every plant wants to change, wants to grow, just like every animal. The caterpillar wants to become a butterfly, even if that means change. Without this change there is no growth. And that always starts with leaving the comfort zone, leaving the familiar a bit further behind and trying out something new.
Day-to-day business stifles growth
In many companies, fears of the unknown cause people to remain in their day-to-day operations, in the comfort zone they know and feel comfortable in. Many see growth as a risk and do not want to put their business at risk under any circumstances. They do not want to accept the path of a new strategy and the associated change of direction. But one thing is clear: change cannot be stopped. Change is going to happen whether we want it to or not. It's up to us how we deal with it.
It doesn't have to be radical change
Day-to-day business has its justification, because after all, it earns money. But if you sink completely into it, you will not grow and the resulting standstill will lead to significant disadvantages. The solution is not to turn completely and radically 180° right away, but to move forward incrementally and agilely. However, this requires time and this time should be taken. If you aim for growth in small steps, you can limit the risk and still take new paths that lead to more success.
Trial & error - continuous experimentation
The very term change triggers an inner resistance in many people. Especially in traditional organizations, people often still debate whether changes will not irritate customers and ultimately lead to nothing. Change that takes the form of experimentation, for example, is motivating for everyone involved and shows new ways to grow. Global players such as Amazon, Google or Bosch have been living an experimental culture for a long time and their success speaks for itself. It is important that experiments are not a nice pastime and "burn money", but take place within a framework of both time and budget and must be evaluated afterwards.
Sustainable success needs growth
Moreover, if experiments take place on a small scale, the economic risk is low, but the path to growth and new potential is enormous. Anyone who continuously experiments and strives for growth will also fail at one point or another - but mistakes are normal and should be regarded as such. Learning from them is an improvement process, which in turn supports growth.
The courage to change is the prerequisite for growth and sustainable success. It is essential to step out of the comfort zone and have the courage to experiment.
